MITERA trusts valuesafe®

Mitera GmbH took the decision to use valuesafe® smart label technology from advast suisse AG to protect the internationally recognized and limited edition ‘Millenarian Variety’, ‘MITERA® Mastoidis’ and ‘MITERA® Rajo’ varieties.

MITERA trusts valuesafe®

MITERA (Greek for mother) is both the name and umbrella brand for one of the first companies in the world to produce extremely high-quality, single estate, cold-pressed olive oils. These exclusive oils are extracted from olive varieties which are thousands of years old. In January 2019, Mitera GmbH presented the first two extra virgin olive oils with a certified DNA. The provenance of the olive variety and its purity have been guaranteed following analysis by an independent laboratory.

  • Mitera valuesafe
  • Mitera valuesafe

Counterfeit protection and product authentication in real time

Fraudulent labeling is one of the most difficult problems in this sector and is no longer restricted to wines and spirits. Mitera GmbH relies on its partnership with advast suisse to protect the brand and reputation of MITERA® in the long term and to prevent product piracy and the distribution of counterfeit product on the global market.

Mitera GmbH took the decision to use valuesafe® smart label technology from advast suisse AG to protect the internationally recognized and limited edition ‘Millenarian Variety’, ‘MITERA® Mastoidis’ and ‘MITERA® Rajo’ varieties.

«Every bottle that leaves our premises is a unique item and this is further emphasized by using valuesafe. Thanks to valuesafe, our customers can be 100% certain that they have an original MITERA® olive oil in their hands.»
Antonella Meyer-MasciulliFounder and CEO of Mitera GmbH