«Do we really need to protect our brand?»
For specific products, it’s easy to embrace a more simplistic approach to brand protection. However, because the danger to the consumer is higher for some items, brands need to consider the harm that can result from product tampering. The Covid-19 pandemic has made people more wary of buying counterfeit items, which has contributed to the growth in counterfeiting.
Due to rising consumer demand, shifting value chains, and erratic supply chains, as well as the resulting shortages in many markets, counterfeiters have discovered new ways to trade in counterfeit goods by taking advantage of weaknesses and delivering comparable products at a lower than average price point. The Covid-19 pandemic has disrupted global trade and, to far, has had the most significant adverse impact on supply chain security.