Product piracy – a billion dollar business
The trade in counterfeit goods is a billion euro business costing manufacturers billions in lost revenue every year. Customs officers are seizing more and more counterfeit products around the world. At the same time, the gangs are becoming increasingly professional.
Not everything sporting an illustrious brand name is an original item. It is worth noting that counterfeits have a detrimental effect on a brand’s exclusivity. A reduction in quality alters the perception of a brand and undermines its value as the poor quality of a counterfeit product is often associated with the original manufacturer.
Effective product protection of designer clothing is therefore vital to avoid declining sales and reputational damage.