Fashion and clothing

Solutions for protecting your designer clothing and associated merchandise. Protecting your brand – and your customers.

advast suisse’s cutting-edge security solutions support fashion producers and brands with brand and gray market protection. In addition to ensuring comprehensive protection against counterfeiting, we also offer solutions for product traceability throughout the whole distribution chain, right to the end customer.

Solutions for the fashion and clothing industry

Hangtag mit Hologramm BlackBullet Jewelry

Product piracy – a billion dollar business

The trade in counterfeit goods is a billion euro business costing manufacturers billions in lost revenue every year. Customs officers are seizing more and more counterfeit products around the world. At the same time, the gangs are becoming increasingly professional.

Not everything sporting an illustrious brand name is an original item. It is worth noting that counterfeits have a detrimental effect on a brand’s exclusivity. A reduction in quality alters the perception of a brand and undermines its value as the poor quality of a counterfeit product is often associated with the original manufacturer.

Effective product protection of designer clothing is therefore vital to avoid declining sales and reputational damage.

Specialized solutions for designer clothing

We work closely with our customers to develop clever concepts and integrate optical security features such as counterfeit-proof holograms/OVDs and authentication solutions. These measures provide effective and sustainable protection for your products and brand against counterfeits and imitations. The specialists at advast suisse can support you from conception to implementation.

Consumer authentication

Pioneering valuesafe® smart label technology from advast suisse combines physical security features with printed 2D codes for maximum protection against counterfeiting and gray market misuse. For seamless traceability from the manufacturer, to distributor, to end consumer. Direct authentication allows distributors and customers to readily distinguish counterfeit products. With valuesafe®, all you need is a smartphone to authenticate in real time.

Protect your products, your image and your brand – with advast suisse counterfeit-proof security solutions tailored to your requirements.

Security solutions for physical product protection

We rely on a wide range of complex details and security features in combination for the design and technical implementation of security labels. The identification of these security features is subdivided into various levels: visible, hidden, or forensic.

In addition to optical security features in the form of holograms/OVDs, which protect the product and increase consumer confidence, we also use other security features such as optical variable inks (OVIs). advast suisse AG offers individual security solutions specifically customized to your particular requirements. Our specialists will produce a design without compromising your corporate identity.

Products & solutions for brand protection

Security holograms (OVDs)

Physical product protection in the form of self-adhesive security holograms (optical variable devices – OVDs) are a comparatively cost-effective, secure and efficient method of protecting your brand and products from competition. The integration of security features at different levels offers numerous options for implementation.

Holograms (OVD)

Hologram seals/tamper-evident seals

Hologram seals combine counterfeit protection and a tamper-evident guarantee in one. Any attempt to remove the seal will leave behind a remnant, and the hologram seal is irreversibly destroyed. The integrated transfer protection thus offers reliable protection against manipulation.

tamper-evident labels

Product authentication with valuesafe®

valuesafe® smart label technology from advast suisse allows your consumers to check the authenticity of products in seconds. Any time, anywhere in the world. No app, no Bluetooth, no NFC or other software required. Thanks to geotracking, brand owners gain valuable information and insights, with the scans logged and saved in a database.

More about valuesafe®

Counterfeit protection with valuesafe®

Product authentication, counterfeit protection and traceability – with valuesafe®, you get all this from a single source. valuesafe® smart label technology from advast suisse allows consumers and sales partners to check the authenticity of products in seconds. No app, no Bluetooth, no NFC or other software required.

Thanks to geotracking, brand owners gain valuable information and insights: Where and when was which product bought and checked? Where are suspect products appearing? Scans are logged and saved in a database.

Find out more about valuesafe®

Do you have any questions for us? We will be happy to advise you.