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Holographic Features
An extensive range of functional security features and attractive visual effects offers unique opportunities for creative and counterfeit-proof designs.
Countless possible combinations
Counterfeit-proof optical features that are visually striking and at the same time offer maximum security enable countless functional and visually appealing design options. In addition, by combining security features of different levels, counterfeit protection can be significantly increased.
While some features are purely security elements, others can be used as visual effects. The real art lies in combining and customizing the individual features to create optimal counterfeit protection and a visually appealing design.
The effects and security features below are created using high-resolution electron beam lithography (E-Beam), which is superior to the widely used dot-matrix technology, so the individual features cannot be simulated or replicated.
Nanocrypt® is another technology and corresponds to the latest generation with unique features and possibilities. More details about the possibilities and the individual Nanocrypt® features can be found directly on the Nanocrypt® overview page.
Special Holographic Features and Optical Effects
Shrink Expand Effect
A three-dimensional depth effect, which is created with the help of expansion and shrinkage effects. The text or image will shrink and expand at the same position when the hologram is tilted from left to right, top to bottom and vice versa.
Multicolor Kinetic Effects
When the pattern is tilted back and forth, the colors seem to flow or jump back and forth between the different line structures. A visually striking effect, which can also be applied to complex guilloche structures.
Concealed Text
Applicable to both text and image material. The green lettering in the example is only visible when the hologram is rotated 90° for viewing. During normal viewing, only the red lettering is visible.
Modulated Depth
The fonts were given a three-dimensional depth effect to create the impression of spatial depth. The depth in this feature is visible in top-down direction or in sideways direction.
Fish Eye Depth
The spherical curvature reinforces the impression of three-dimensionality. The sphere formed by the lettering seems to move out of the holographic image.
Floating Effect
The image or text will appear floating i.e. projected above the surface. The eye perceives it as if the signet were floating above the background.
Lens Effect (Optical Lens)
Holographic structures that simulate a lens effect. Text (e.g. letters as in the example above), micro/nanotext as well as hidden information (CLR feature) can be integrated into the lenses, which can only be viewed with a laser reader.
Flip Effect (2D/3D Channel)
Both the text “HOLOSOLUTIONS” and the text “ORIGINAL” are present in the same position and are alternately visible, depending on the viewing angle. The emblem with the Swiss cross is on a floating layer above.
Emboss Effect
The signet is given a plastic modulation and appears similar to a relief embossing, comparable to a raised embossing in conventional printing. The image or text will look like it is raised from the surface.
Floating Elements with Nanotext
The Swiss crosses are on a floating layer. The green cross on the right half of the hologram also contains nanotext (33 µ), which becomes visible under microscopic magnification.
Achromatic White and Fresnel Effect (combined)
The Swiss cross is colorless (achromatic) and does not have any diffraction effect. Such non-diffractive structures remain colorless, regardless of tilt and viewing angle. In addition to the achromatic white, the cross has been given a Fresnel effect (a metallic reflective effect at different viewing angles).
Two-Channel Microtext
Microtext in the size of 190 µ (microns). Depending on the viewing angle, the text “HOLOSOLUTIONS” or “ORIGINAL” appears. Hence the name two-channel. Optimal readability of the microtext at 60x magnification.
Two Layer Depth
The effect is based on several two-dimensional elements, which are arranged on different layers (two layers in this feature). This gives a perspective effect and three-dimensional depth.
Three Layer Depth
Structure and effect identical to the “Two Layer Depth” feature, but in this feature with a total of three layers, which enhances the depth effect and the three-dimensional character.
Kinetogram
The rotational kinematic image seems as if the line pattern is shrinking and moving inwards, then expanding in the outward direction.
Gradient (Rainbow Effect)
Intense color gradient, which includes the entire visible spectrum. Also known as “rainbow effect”. Often used as a decorative effect especially for holographic diffraction foils.
Animated Text
Similar to the Shrink/Expand Effect, this feature gives the impression as if the text is moving in ascending and descending order.
Stereogram
A holographic recording of a computer-generated image, also called a stereogram. This is composed of different images; the result is a moving effect or sequence of images. In this example, a globe, which is set into a rotating motion when the hologram is tilted.
Multi Color
The colored leaves and squares appear in different colors depending on the viewing angle. This is a powerful and visually appealing effect that is able to split the light into numerous individual wavelengths, creating a bright and brilliant multicolored image.
Two-Channel Effect
If the hologram is rotated by 90°, a second, overlay image appears. In this way, two different layers can be created, which become visible alternately depending on the viewing angle, offering a wide range of creative possibilities.
True Color Image
Matterhorn with Stellisee (most famous of Zermatt’s lakes) as holographic true color image. The template is a normal, two-dimensional digital photo with printable resolution.
Smartlabel Features and Add-Ons
Advast suisse offers a whole range of smart label features and add-ons for security labels. These additional elements can be used in combination or individually and offer further possibilities for optical enhancements, personalization, serialization and track & trace. Learn more about the possibilities of smartlabel features and add-ons for security labels.
Enhanced Hologram Effect and Security Features
Nanotext
A nanotext with a size of 60 µ (microns) runs in the gaps between the wavy, colored lines. This corresponds to a font height of 0.06 millimeters or ~0.17 pt. This feature can be verified under 100x magnification using a microscope.
Multi-level CLR Elements and Animated CLR
The CLR (Covert Laser Readable) information is not visible to the naked eye. CLR features become visible and can be decoded by examining the coded areas with a special CLR decoder. Both the bird and the butterfly are animated elements (wing beat movement). The two images are present in the same field, but one subject is visible by means of CLR decoder, while for the other image the hologram must be rotated by 90° to make it visible.
Nanostructures
Nanotext in the size of 60 µ (0.033 millimeter). Only visible at 100 to 200x magnification.
Kinetic Security Guilloche
Kinetic guilloche structures with dynamic motion effects. Both static and dynamic guilloche motifs are possible. The structures are designed using dots, lines or other micro-geometric elements. The technology allows continuous visual changes of color along each separate line. Security guilloches are also a proven security feature in conventional security printing.
Animated Element
The kinetic up and down movement simulates the flapping of the bird’s wings. The movement becomes visible when the hologram is moved back and forth in the vertical direction. This effect is created by superimposing several graphics. Similar animated images can be created by using any image or logos.
Unique Features thanks to Nanocrypt® Technology
Highly sophisticated security features and nanostructures with up to 640,000 dpi resolution can be realized with Nanocrypt® origination technology. These features cannot be simulated or represented by conventional techniques (analog as well as digital origination techniques such as dot-matrix). Nanocrypt® offers unique features and possibilities. Learn more about the unique Nanocrypt® Holographic Features.
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