valuesafe® – Product Authentication,
Brand Protection & Traceability.

Everything from a single source thanks to valuesafe®. The valuesafe® smart label technology from advast suisse allows your customers to check the authenticity of products in seconds. No app, no Bluetooth, no NFC or other software required.

What is valuesafe®

valuesafe® takes track and trace technology to a new level. It allows your customers to check the authenticity of products in just a few seconds using a smartphone.

Thanks to geotracking, brand owners gain valuable information and insights: Where and when was which product bought and checked? Where are suspect products appearing? The scans are logged and saved in a database.

valuesafe® smart label technology gives you the perfect combination of a fully customizable, tamper-proof seal with a clever track-and-trace solution. valuesafe® is a reliable solution that allows brand owners to identify illegal or undesirable activities and to take proactive measures against them.

Standardized valuesafe® labels

Our standardized valuesafe® labels are ideal for short print runs or pre-production runs. The visual security feature is a counterfeit-proof hologram/OVD. The tamper-proof security labels are manufactured with a self-destructive foil so that any attempt to remove them or tamper with them is immediately obvious, preventing them being re-used. Thanks to perfect adhesion to a range of different surfaces, valuesafe® labels can be used as a warranty seal or a tamper-proof seal.

As individual as your brand

valuesafe® technology and our security labels, hologram labels, and security seals are a perfect fit. Security labels with integrated valuesafe® have extremely flexible design parameters and can be easily customized to your corporate identity.

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valuesafe wine bottle

How valuesafe® works

valuesafe® codes consist of datamatrix codes: each QR code is based on an individual randomized URL. This allows the product to be authenticated by the end consumer in just a few seconds using a smartphone. The valuesafe® label lets you know immediately whether the product is genuine or not.

Thanks to geotracking, brand owners gain valuable information and insights: Where and when was which product bought and checked? Where are suspect products appearing? The scans are logged and saved in a database. The smart valuesafe® feature provides original products with a unique and secure product identity (UID – Unique Product Identity).

Customizable

Smart labels with integrated valuesafe® have extremely flexible design parameters and can be easily customized to your corporate identity.

Easy implementation

Integrated interfaces guarantee information is exchanged between the database and your ERP system. The valuesafe® system is web-based and does not require any lengthy installations.

Always up to date

valuesafe®, and the technology based on it, is constantly being developed in order to keep abreast of new market requirements.

Tamper-proof

Smart labels have a base carrier that allows an extremely broad range of security features to be used: from security holograms to optically variable inks.

Data in real time

All the scans completed by users and experts immediately generate data that is shown in real time in the online portal. An overview is therefore always available to brand owners.

Swiss made

We rely on Swiss expertise for this, too: valuesafe® has been developed and implemented by advast suisse AG in Switzerland.

The authentication process

The user is intuitively guided through the online checking process. The online real-time check has three simple steps:

Code verification

Real-time check by scanning the QR code or entering the code manually at valuesafe.ch.

Visual check

Check of the optical security feature and the integrity of the seal. This is important if the valuesafe® label is also to provide guaranteed tamper-proof protection.

Confirmation

Confirmation of the authenticity or integrity, or notification of suspect and/or tampered products. Other information on the product can also be displayed as an option.

valuesafe authentication wine bottle

Benefits overview

Benefits for brand owners

valuesafe® provides brand owners with full market transparency (track and trace) and fights counterfeiting as well as the gray market without breaching any GDPR guidelines.

  • Provides customer and patient security
  • Tamper-proof (security seal)
  • Counterfeiting and gray market protection
  • The valuesafe® feature can be checked by all target groups; from the manufacturer and customs authorities, to distributors, to end consumers.
  • Integration of a range of security features
  • All data is available in real time 24/7, 365 days a year
  • Valuable information and insights thanks to geotracking
  • Scalable and flexible
  • GDPR-compliant
Benefits for end consumers

The smart valuesafe® feature provides original products with a unique and secure product identity (UID – Unique Product Identity).

  • Product authentication in real time
  • Easy to use (no app or software)
  • Tamper-proof guarantee
  • Guaranteed authenticity
  • Option to communicate directly with the brand owner
  • Option to register the product directly
  • Benefits in the form of promotions, competitions, etc.

Track & trace in real time

Thanks to geotracking, brand owners gain valuable information and insights: Where and when was which product bought and checked? Where are suspect products appearing? The scans are logged and saved in a database.

Universal access

Brand owners can log in to valuesafe.ch with their own ID and check what is happening using any type of device, from anywhere in the world.

Easy implementation

Integrated interfaces allow information to be exchanged between the database and the brand owner’s ERP system.

Tracking in real time

All the scans completed by users and experts immediately generate data that is shown in real time in the online portal. An overview is therefore always available to brand owners.

Customized to your brand

All customers have their own requirements for security features and the specific characteristics they should have; advast suisse specialists work with you to find the right solution that precisely meets your budget and expectations.

In addition to our standardized security labels with valuesafe® branding, we also offer the option of a completely customized solution with a specific design and security features.

advast suisse AG provides brand owners with comprehensive support when introducing and implementing valuesafe®.

References and Case Studies

Online authentication in seconds

valuesafe® allows your customers to check the authenticity of products in seconds. No app, no Bluetooth, no NFC or other software required.

Scanning the QR code on the valuesafe® seal with a smartphone lets the consumer know immediately whether the product is genuine or not. The code can also be entered manually without the need for scanning by accessing the web-based platform valuesafe.ch directly via a web browser.

valuesafe® combines physical security features such as security holograms with printed 2D codes for maximum counterfeiting protection and gray market protection.

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Our core expertise is brand protection. From planning to implementation, we are always there for you. As one of the leading companies in this sector, advast suisse AG has an impressive track record of successful brand protection projects.
security label

FMD compliance for pharmaceutical productse

The European Parliament’s directive 2011/62/EU (FMD – Falsified Medicines Directive) stipulates that each individual product must have both a serial number and a feature that provides tamper evidence.

valuesafe® provides each individual security label with its own identity in the form of a Unique Product Identity (UID). The combination of valuesafe® and the latest generation of security labels from swiss holographic solutions gives you a solution that complies with FMD security requirements in every respect.

More on FMD-compliant labels

References & Case Studies

Do you have questions about valuesafe®? We will be glad to consult you.