advast suisse AG, the Swiss specialist in brand and counterfeit protection, is pleased to announce that it has entered into a framework agreement with one of the most exclusive and innovative Swiss cosmetics companies, cell premium by Dr. Gerny, for the supply and implementation of advast suisse’s brand authentication solution valuesafe®.
valuesafe® is an authentication solution that allows end consumers themselves to check the authenticity of products in just a few seconds using a smartphone. No app, no Bluetooth, no NFC or other software required.
valuesafe® will be introduced in combination with counterfeit-proof, tamper-evident security label from advast suisse for selected cell premium product lines. Each security label has its own individual serial number, unique throughout the world. This means that each package has a unique ID, guaranteeing the authenticity and traceability of every product.
By using valuesafe®, cell premium is tackling multiple challenges at once. Using its own security labels provides a guarantee against tampering and manipulation. What’s more, end consumers can scan valuesafe® codes to authenticate their purchase, which not only ensures product security, it also enables direct communication with the consumer.
advast suisse AG Managing Director, Riccardo Midolo: «We are very proud of this cooperation and look forward to our association with cell premium, a company that places great value on the authenticity of its brand. The deployment of valuesafe® will significantly increase the security of cell premium products. cell premium will also profit from stronger customer loyalty and trust in the brand. We are convinced that this forward-looking step will put cell premium at the forefront of the next generation of interactive packaging. This technology goes beyond the authenticity of the products and enables direct dialog with the consumer.»
Dr. Harald Gerny, Founder and CEO of cell premium/Med Beauty Swiss AG: «As a Swiss cosmetics company , we feel it is important that cell premium continues to work at the cutting edge of innovation. With the expansion of our product lines and worldwide exports, we have been proactively investing in technologies that guarantee the authenticity and traceability of our products. We worked closely with advast suisse to adapt the valuesafe® technology to our requirements, and we are proud to be the first luxury cosmetic brand to introduce and use this solution in Switzerland.»
About cell premium
The success story of the Swiss cosmetics company Med Beauty Swiss began over 20 years ago with Zurich dermatologist Dr. Harald Gerny. His idea was to integrate medicinal substances into luxury cosmetic formulas. cell premium is based on groundbreaking Swiss innovation. Plant-based stem cells protect human skin cells and promote their growth. In 2007, cell premium came onto the market – the first Swiss luxury line to use plant-based stem cells.